The most difficult thing about creating a crisp, effective marketing message is zeroing in on the aspects of your product that are a) most important for your target buyers and b) unique. It’s not that...

Essential product marketing capabilities for your organization. Contact Elastic Brands to sharpen your team’s skills.

As I’ve often written here, I’ve been fortunate as an independent consultant.  I have been kept both busy and challenged throughout the “interesting times,” in the Chinese sense, of the last two years...