Elastic Brands — Elastic Brands are Lasting Brands.

Recently I’ve had two unwanted visitors take up lodging in my brain.  The first is a jingle that may be one of the most annoying creations in the history of television advertising.  The second is not as purely irritating in terms of its melody or delivery...

When I became a corporate “outsider,” almost three years ago, I felt that marketing as a business function was changing fundamentally.  I plunged into research mode to learn how the “old media” (print publications, radio, network...

Charles de Gaulle Airport
As I’ve often written here, I’ve been fortunate as an independent consultant.  I have been kept both busy and challenged throughout the “interesting times,” in the Chinese sense, of the last two years....

I was reading an interesting post on PR[squared] about the usefulness of the web, web apps, iPhone and Android apps, and so on.  A key data point came from Pinch Media , citing the extremely short half-life of most downloaded smartphone apps.
Usage of free applications drops to less than 5% in less than 30 days....