eDataSource | Email Deliverability & Performance Optimization

It’s been about four months since we last talked about email from the presidential hopefuls, reviewing campaigns from a crowd of twenty-two democratic presidential prospects.  Much has changed since then, with the winnowed pack of fourteen candidates...

As the Black Friday/Cyber Monday excitement tapers off, we’re taking our customary look at some of the retail email activity that supported these events, especially in their immediate run-up.
Our view in this Blogpost covers thirteen major multi-channel retail brands, for the period between November 21st and December 2nd, the latter date being Cyber Monday.  We compared this activity with that of last year, whose comparable period occurred...

Total Retail has published our “Holiday Preview,” with the key insights we uncovered from our analysis of early 2018 and 2019 Holiday themed retail emails, including those supporting Black Friday and Cyber Monday.  These insights reflect what we’ve seen...

Our political update a few weeks ago described how President Trump and Speaker Pelosi, principal combatants in the impeachment email drama, were leveraging the opportunity for aggressive fundraising, with messages running the short gamut from passionate...