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Eclipse Communications is one of South Africa’s fastest growing, independent communications agencies which was recently acknowledged at the 2020 PRISM Awards when it won the award for Best Large PR Consultancy. However, over its 20+ year history, the...

South African brands have experienced several marketing blunders over the years. Inclusivity and diversity in marketing are not trends but rather, are important considerations that form a natural part of the process to ensure cultural awareness.
Our diverse population and a rapidly evolving digital media landscape, where everything is laid bare for scrutiny, makes it important for brands to tread carefully. By using cultural intelligence, brands should connect with diverse, as well as marginalised...

Following a lengthy RFP process, a global pharmaceutical company, Pfizer, has appointed the rapidly growing Eclipse Communications as its local communications partner. The agency will manage and execute Pfizer’s communications objectives in South Africa...

While Generations X, Y and Z are firmly on the radar of marketers and communications experts in South Africa and globally, more consideration needs to be given to the next generation on the rise, Generation Alpha, says Jacki McEwen, Eclipse Communications...