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Affiliate marketing is a performance-based marketing channel where publishers promote an advertiser’s brand and/or products. The publishers earn commissions based on the sales that they drive. In most cases, performance is tracked through affiliate networks...

Scout & Nimble, an online retailer selling high-end home furnishings & décor, has let eAccountable into their home! With all the best designer brands in one place, Scout & Nimble offers a wide selection of interior products across multiple...

Running paid search in restricted verticals like Financial Services or Prescription Medication is challenging, but can also be rewarding if successful. The difficulty acts as a barrier to entry and utilizing an agency with experience navigating these...

Digital advertising as we know it is gearing up for some serious shifts. Many of these changes will be at the mercy of increased privacy protocols – specifically, third party cookie regulations.
Apple was the first big player to respond to increased privacy concerns. In recent years, they have progressively implemented stricter privacy regulations on their software. Through these protocols, Apple is attempting to protect people’s privacy by...