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I stopped by Walgreens to pick up a prescription the other day. When I gave the pharmacy tech my name, she went to the bin marked M, flipped through the prescription box and came up empty. She didn’t say a word but just walked into the back of the pharmacy...

If there is a cardinal sin of marketing, it’s ignoring the people who already know you, appreciate you and give you money. For most organizations, 60-75% of your net new revenue should come from your existing customer base.
Despite that metric, most businesses spend the majority of their marketing dollars and efforts chasing after new clients and invest very little in wooing the customers they have already earned. You’ve already cleared the highest hurdle – earning their...

If you’ve been with us lately, you’ll remember that we’ve been hyper-focused on the channels you should be considering as you design your marketing plan for 2019 but I’d like to step back and take a look at the bigger picture.
In my imagination, your New Year’s Resolution is going to go something like this: “In 2019 we are going to be 110% consistent in our marketing so that we attract the best customers, repel the wrong customers and reassure the customers we already have...

A while back, we reviewed some of the general best practices if you’re going to run Facebook ads. I want to drill down a little deeper into one of the most critical tools you have to increase conversions – the call to action (CTA) trigger.
Bottom line – if your audience does not interact with your ad, you can’t convert them. You absolutely can and should use call to action buttons if that makes sense with your message. As you’re building your Facebook ad, the ad manager will give you pre...