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A couple years back, I discovered a client generation process that I like to call “value-forward cold outreach at scale.”
I resisted cold outreach for years because I had thought all cold outreach was inherently spammy.
(And I don’t want to be spamming people!)...

In this episode Zach breaks down a real-life pricing mistake and shows how a simple shift in positioning can lead to higher fees without changing the service offering.
If you’ve ever priced “by the hour” or “per deliverable,” this video gives you actionable pricing tips to attract higher rates in 2025....

In this episode, Zach talks to Calista from nimblecrafted.com about how she went from relying on low-paying referrals to building a confident, repeatable system for landing freelance clients.
Over the past five months, Calista has transformed from a burned-out developer stuck in commoditized pricing to someone with real control over her business—without sacrificing her desire for a chill, creative lifestyle....

In this episode, Zach dives into how developers can escape commoditized pricing by aligning their skills with high-value business problems. Learn how positioning your expertise around solving specific problems can help you stand out, charge higher rates...