Digital Spark Marketing - Ideas. Collaboration. Results.

Brands are verbs, what they do matters more than they say.
It is an amazing fact … social media has been with us for over a decade now. So there are many social media marketing ideas and lessons to be learned. And many new ones are being created every day. Celebrity brands [...]...

The customer never buys what you think you sell.
-Peter Drucker
Peter Drucker certainly understood the basics of customer insight techniques, didn’t he? The end state quality of what the customer received is what counts. And the better you know the customer and what drives his decisions; the better off you’ll [....

It’s not what advertising does with the consumer. It’s what the consumer does with advertising.
And the best advertising creates great consumer engagement with these interaction ad secrets. Have you given interactive advertising a try? Especially in this day and age of internet marketing, they are yielding very surprising results....

Elevator pitches that are remarkable get talked about.
Are your elevator pitches remarkable? Is it useful for marketing networking? Do you often bump into potential customers on the go? Like in an elevator. What would you like to convey to them?
How would you convey, in less than 30 seconds, the [...]...