Digital Fire - Email Marketing & Digital Media Specialists

Digital Fire, the email marketing and digital media specialist based in Cape Town has created and delivered a highly successful promo email marketing campaign for Spree, the ecommerce shopping site currently taking South Africa by storm.
“We are delighted with the results and ROI we generated for Spree with this Promo email campaign which once again demonstrates the clear power of correctly managed and executed email marketing.  Average banner response rates are 0.22% in SA...

By including pictures in your social media posts you will get more likes, comments, shares, retweets and clicks.
Be more visual
“Images used in your social media (and by definition, your blog content) are far more attention-grabbing than text or plain old links, more likely to be shared, evoke emotional reactions in viewers (and emotion SELLS), and can portray a lot of...

Blogging forms the core of an integrated content marketing strategy and should be considered as part of Search Engine Management with social media being the distribution channel.
1.       Blogs are crucial for good SEO
When routinely updated with fresh content and keyword optimisation, blogs can lead to an improved Search Engine Result Pages (or SERPs) listing. Therefore ensuring that a steady stream of users are directed to your website on a daily basis, building...

How do you measure whether your website meets your marketing objective? We list the latest questions you should ask to ensure you are making the most of your digital marketing spend.
Questions you need to ask your website
Websites can no longer simply be measured by how fast it is or how many unique browsers it generates. With the new measuring tools available and with in-depth insights including online maturity and data quality, you must be able to ask the right questions...