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The Super Bowl offers a massive, if expensive, window of opportunity for advertisers looking to take advantage of its unrivaled audience reach – a reality that GLP-1 drugs and other healthcare products will harness this weekend. There’s also an outside...

This story was first published by Digiday sibling Modern Retail.
It’s Super Bowl week, which means countless food and beverage brands are competing for stomach share as millions of Americans tune into the big game.
Food and beverage executives say a Super Bowl campaign sets the tone for the year. In turn, some of them, like Oikos, are using the Super Bowl to highlight new product lines. Others are using the big game as an opportunity to promote healthier alternatives...

As the creator economy grows, marketers have put new energy into Super Bowl LX outside of the traditional prime-time ad spot — from hosting creators at Super Bowl watch parties to pop-up events on the ground. Creators are everywhere except the small...

In over 50 years of selling its wares, Pittsburgh cookware brand All-Clad has never run advertising against live sports coverage. But next week, it’s diving into the deep end with a campaign set to run alongside Peacock’s stream of the 2026 Winter Olympics...