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Can the carrot of better empirical measurement, as opposed to the beat of a political drum, woo advertisers back to news content?
For much of the past decade, brands’ retreat from advertising next to news content has been framed as a means of risk mitigation in response to political polarization, as well as to other ills of the digital media sector, such as misinformation. Alternatively...

As YouTube moves further upstream for TV ad dollars, it’s careful not to weaken the lower, mid-funnel mechanics that make those budgets defensible.
Google’s sales reps are now being incentivized to prioritize pitching YouTube, according to three ad execs Digiday spoke with in exchange of candor for anonymity. In those pitches, YouTube, especially its Demand Gen offering — a Google Ads campaign type...

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Now that the dust has settled around the 60-plus Super Bowl ad spots rolled out this year, it’s time to reflect on the best and worst commercials from Super Bowl 2026.
Anthropic took a jab at OpenAI’s ad product launch and T-Mobile and Coinbase used The Backstreet Boys top play up millennial nostalgia. Meanwhile, Dunkin’ and Xfinity stacked celebs in their ad spots (jury’s out whether generative AI or CGI was used...

Subscriptions were supposed to save publishers. Now, they’re becoming part of the survival logic for agencies too.
At agency holdco S4 Capital, the pivot is already taking shape.
By the end of the year, about a quarter of revenue at its Monks arm is expected to come from what it calls subscriptions — not in the Netflix sense but as a commercial model where, instead of selling hours, the agency sells ongoing access to a bundle...