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Last week, Google’s parent company Alphabet reported that 2025 revenue was an eye-popping $403 billion, making the last 123 months its highest-earning year – almost $114 billion in Q4 alone – with these sums representing a 15% and 12% respective annual...

Between mass layoffs and shaken consumer confidence, brand advertisers are cautiously wading through the first weeks of 2026. With consumer demand harder to predict, advertisers are looking for clearer signals before committing to ad spend.
“Marketers are prioritizing spend where data shows the highest propensity to perform, while still recognizing the need to prime demand,” Swapnil Patel, co-president at Attention Arc, a performance marketing and media agency, told Digiday in an email...

More brands are set to bring the media expertise in-house this year, with some, including Danish advertiser Lego, even moving to build out internal programmatic expertise.
In theory, they’re doing so to reduce the cost of managing media investments, while gaining the ability to act faster, and in closer coordination with the rest of their business....

This story was first published by Digiday sibling Modern Retail.
After building up fast-growing e-commerce and advertising businesses, moving its stock to the Nasdaq, and, as of Tuesday, crossing $1 trillion in valuation, Walmart is starting to look a lot more like a big tech company....