DealerXchange – Just get in and drive …

Believe it or not, there are several reasons why you, as an auto dealership, should not be using Google AdWords to advertise your dealership, website, and inventory. In this article, we’d like to highlight the top 3:
REASON #1
You’re much more comfortable piling your money in a large heap and setting fire to it....

If you missed our first article about what Google Adwords is all about and why it’s important to your dealership, you can find it here.
First of all, it’s important to point out that there’s no such thing as a ‘Perfect Google AdWords Account’. There is ALWAYS room for improvement. No Google Adwords account anywhere is getting a 100% click through rate with a cost of $0.01 per click....

Whether you manage your dealership Google Adwords account in-house or contract an agency to take care of it for you, there are tools and best practices that can make a huge difference in the number of visitors to your website.
Are your keywords optimized? How’s your quality score? Are your AdWords producing the results you want? Is the click-through rate where you want it to be? Are you using the right ad extensions? Are you spending too much? Too little? Has your head exploded...

When it comes to auto sales, it’s difficult to know which sales channel will give you the most bang for your marketing dollars.
Having the right tools to track and measure your sales channels will help you determine where you should allocate your marketing dollars to produce the most qualified leads. Does it not make sense to allocate money away from ineffective sales channels...