Just A Thought Or Two

Today’s marketplace has undergone so many changes in the last ten years that the pace of that change can at times seem breathtaking. Strategies for marketing your company and its products and services, while having similarities to the past, require a...

You’ve been there. You’re searching on your mobile phone for a store that has a particular brand of caulk that works well on concrete. You find a website on Google and you click on the link. What comes up is a very tiny version of the store’s regular...

Ever feel like your business is spinning out of control? Too busy, not busy enough, competition pressures, government red tape, taxes, employee issues, the list can go on and on. We love the concept of control because it gives us predictability, something...

One of the first questions I ask any client that I begin work with is, “who do you think is your target market?” There are many times where this question has never been asked and therefore I’m met with a blank stare. If the answer comes back as “everyone...