David A. Lopez :: Audio Mixing, Mastering and Audio Finishing

The Austin City Limits Music Festival in Austin, Texas, will announce this week that ACL Fest will be the latest major festival offering a cashless option for concessions and merchandise purchases.
Beyond ease for fans, the system benefits the promoter, “including the reduction of on-site cash management and expanded analytical opportunities allowing for proper placement of product and inventory management to always give the people what then want...

Producer Howard Benson breaks it down on Pensado’s Place.
In this interview from Pensado’s Place, producer Howard Benson really lays out what the modern music business is like. Something that really struck me as interesting is what he has to say about the structure of the business in country music....

1. Put an email signup box on your website — Place the signup box in a prominent place on your website so all your visitors will see it.
2. Put clear calls-to-action on your website — It’s not enough to have an email signup option on your website. You have to make it obvious for visitors what you’d like them to do. Something simple, like “sign up for my monthly newsletter” or “get email...

An engineer told me many years ago that if you can recognize the note of a certain frequency then you’ll be able to EQ your mixes much faster and with more ease. So if you are mixing a track and hear that there’s a hump in the low end brought on by the...