Dataman Group - Lists for Direct Mail, Telemarketing, Digital

Amazon’s 2018 Holiday Toy Catalog is the ultimate example of using direct mail to drive traffic to a website.
While it may not be the same without the Toys R Us catalog this holiday season, kids everywhere can rest easy, because Amazon is coming to the rescue....

Story-telling helps non-profits make their case, persuade donors and humanize an agency’s mission. A compelling success story, presented via direct mail, website or social media marketing, will make donors and prospective donors react.
Generating compelling success stories doesn’t happen by magic. An agency’s staff needs to understand the importance of stories in the organization’s marketing and fundraising efforts and feel comfortable asking clients for their stories. These stories...

I tell my customers that they really need to do some thinking outside of the in-box. Your job is to provide your customers with a physical, interactive experience to capture their attention. It doesn’t have to be digital to be exciting.
The printing industry is getting increasingly creative. With packaging techniques like 3D folds, crazy paper stock, and unique shapes,  organizations are experiencing impressive customer engagement results from their direct mail efforts....

I always tell my clients that they need to put serious thought into creating the perfect offer for their marketing campaigns.
Make the most appealing offer you can afford to give. It could be a discount, promotion, value-added product, coveted gift item. In creating the perfect offer, generosity will make all the difference – people don’t like cheapskates any more in 2019 than...