Analytics Talk - Digital Analytics for Business

A very common data analysis technique is called Cohort Analysis.
A Cohort is simply a segment of users which is based on a date. For example, a cohort could be all users based on their Acquisition Date (in Google Analytics this is really the Date of First Session)....

The Google Analytics platform has been changing from a web analytics tool to a user-centric digital measurement tool (we’ve been calling it Universal Analytics). This evolution includes a number of changes to the system and completely new features. But...

One of the fundamental new features of Universal Analytics is user-centric measurement. This includes measurement across multiple devices – computers, smart phones, tablets, kiosks, etc.
But this change introduces a number of new challenges for analysts and marketers. In order to do cross device measurement you need to understand some of the challenges and limitation. Let’s begin our exploration of cross device data with a discussion...

We’ve been talking about Universal Analytics for a long time – over a year. In that time Universal has always been in beta because it was not 100% compatible with the existing version of GA. Sure, various parts of the Universal platform have rolled out...