Ecommerce Agency, Web & Digital Solutions - Curata

The businesses who enjoy the most success online are those who make the effort to apply regular, iterative changes to their websites with the goal of achieving incremental improvement. This applies equally to websites that sell and those whose primary...

One of the fundamental information architecture tasks in any eCommerce project is to define the structure of your product catalogue. For existing sites, a rebuild is a great opportunity to review the category structure and make improvements where possible...

When designing websites there are two main approaches that can be taken in the design phase. These are “Custom Design” and “Template Modification”.
Website Theme 101
A website’s appearance and structure is dictated by the website “theme”. A theme is collection of files and code that makes up a number of unique “page templates”. For each page that is published on a website, a page template is assigned. The page template...

For projects where time and budget is of the essence, we can implement a “template modification” design process. Central to this process is the creation of the style sheet.
What is a Style Sheet?
A style sheet is a collection of styles that dictate how a website’s elements should look. The elements included in the style sheet depend on the type of site (eCommerce of business website), but typically include mockups of the following:...