Digital Agency \ Creative Science - Creative Science

Happy “We Did It Wednesday” everyone! That’s my new nickname for the day after Giving Tuesday–particularly for those working to advance their nonprofit’s missions by raising donations. Do you think it’s going to catch on?
This Giving Tuesday I paid a lot of attention to the emails I received. I was looking to see who was doing interesting and innovative things, who would pique my interest, and who has the most room to grow for next year. Taking this deep dive can teach...

Meet Beadnose. Beadnose is the 2018 winner of Katmai National Park’s “Fat Bear Week” and she’s our mascot for using the identifiable victim effect with environmental causes.
Katmai is a national park in Alaska that celebrates the heft of its largest citizens each fall, pitting them against each other until the largest (and presumably, most ready for impending hibernation) is left standing. The fatter, the better. Vox, Washington...

Voting rates in the United States hover around 50%. If voting is one of the keys to a successful democracy, why do less than 60% of voting-age Americans cast ballots in any given election?
Get Out The Vote strategies are entrenched in a battle against some fundamentally human tendencies. Behavioral economics tells us voter turnout is not as simple a matter as some of us do and some of us don’t. As Dan Ariely and Supriya Syal said in 2...

As we discussed in Part 1, numbers can be a nonprofit’s best friend. And diving into what behavioral economics has to say about how people understand and react to numbers can help harness numbers to make your nonprofit’s story as compelling as possible...