Cooper Neuroscience Lab

We live in a world of seemingly endless distractions and interruptions. By hard-wired nature, the brain falls for it, and gets hijacked. Effectiveness falls away.
One simple but powerful way to manage this is to simply start noticing it. Raise your observation powers your awareness of how you tend to automatically do what you do ahead of what matters—and this awareness positions you to change it.  Right now, pick...

Carrying too much of other people’s baggage is one of the traps our brains set for us. There’s a neuroscience explanation for this—brain studies show that the overall system in our brains that is devoted to empathy can’t run at the same time as the system...

When something looks to your brain like it’s going to be too hard (whether that thing is a physical task or a mental one), your brain emits an alarm that tells you to back off, shut down, find something easier. Studies have shown that it sends that alarm...

By nature, your brain is aimless when it comes to creating your best life. We make big plans but soon forget them; our business strategies and personal resolutions too often wind up gathering dust somewhere. We tell ourselves we’ll get back to what really...