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Today, anyone can be a publisher and sometimes it feels like just about everyone is. Relevance, consistency, fresh thought, and frequent updates are key challenges, and an engaged audience is an indication that your strategy is effective. Maintaining...

This week we hosted two webinars on 'The Power of the Panda', where we discussed Google's latest algorithm update and what the update means for the direction of your website and content marketing strategy
So what is Google looking for?
1. Panda is not looking to harm you or to change how you work, it is trying to leverage what you want. Look to the content you like to read and share, and how you share it....

Facebook has announced more changes to its algorithm this week. The changes come in the form of two new updates, "the first is to reduce click-baiting headlines, and the second to help people see links shared on Facebook in the best format”. With these...

We are all about SlideShare these days. With so many great presentations on SlideShare, it's like YouTube, you can get lost for hours exploring and learning about all different topics. Here are three slideshares that have really resonated with us recently...