cgm

Great recap on P.O.E.M. from long time word-of-mouth veteran Sara Hofstetter.

As you can tell, I've barely touched this blog in a year.  I'm not entirely sure why. I suspect the explosion of social platforms with vastly lower publishing barriers such as Twitter and Facebook contributed to the blog silence. I also took a new job...

Earlier this year I penned two popular columns in Ad Age dedicated to social media "jargon." Both triggered a fair amount of conversation and no shortage of additions to the list from outside contributors.  I've consolidated the two articles into a master...

I've been spending lots of time with my kids educating them about this historic World Cup. So in the process I've identified ten of my favorite soccer clips. A few are consumer-generated, but all are "consumer fortified" (in the forms of views, comments...