CoMentum | better business growth for creative industries

If you don’t have a clear vision about where you want to take your business, it’s unlikely you will ever get there. You will just end up wasting a lot of money, time and effort in the process. When you … Continue reading →
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In a creative business, getting clients to pay you what your services are worth can be the difference between making a profit or just breaking even. Running a creative business is a constant struggle between ‘art’ and ‘science&rsquo...

The mass market is dead. Sadly, many small businesses still believe in the mass market. To get sustainable growth from your business, you must start creating a niche for your products, services and brand. The mass market has had its … Continue...

In any business, a lot of money is left on the table when you fail to focus your attention on the things that generate the greatest amount of profit. The principle is simple – identify the activities that generate the … Continue reading...