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I want to share with you several important concepts you have to think about when it comes to creating marketing materials.
I feel it will help you get your prospects attention and really connect with them so they can take the actions you want.
There's one thing I think about when I sit down to create marketing materials....

Have you ever had a client say they wanted to hire you and then fall off the face of the earth?
This happens to lots of coaches and it used to happen to me.
It’s one of the worst things that can happen to a coach because…

Many years ago, I wanted to solve a Rubik’s cube.
There weren’t any tutorials on the Internet, because the Internet didn’t exist back then.
So I had to figure it out myself without all the online tutorials out there today.

I recently read an article from Business Insider about the multi-billion dollar store JC Penny and how they made the big mistake I tell coaches about all the time…
They tried to appeal to everyone and then ended up appealing to no one.
They didn’t focus on their core strength, and their core niche market....