USA TODAY Network | LocaliQ

Content marketing can get messy. One minute, you’re debating which topics to write about for the week, and the next, you’re trying to remember if that blog post from a month ago was ever promoted.
That’s why having a content marketing strategy checklist is so helpful. Whether you’re a local business owner wearing many hats or a marketer managing a multi-channel calendar, this guide will help you build a repeatable process that keeps your goals...

Are you struggling to keep your sales pipeline full of new buyers?
You’re not alone. In our survey of over 100 small and medium-sized businesses, nearly half said getting new leads and customers is challenging (and 13% described the task as “very challenging”)....

There’s a lot of competition for our attention. In fact, some estimates suggest that the average person is exposed to over 4,000 ads per day!
Yet even amid all that noise, thousands of people will remember that one catchy burger joint jingle or impulse-buy something after seeing a single social media ad....

Digital marketing allows you to create a sprawling online presence for your business. You establish social media profiles, claim your listing on sites like Yelp, gather reviews on your Google Business Profile—heck, you might even start a YouTube channel...