Enterprise Link Building Agency & Tools

(NOTE: This article walks through a prospecting approach that includes mass-scraping auto-complete suggestions using a tool that we have not made public. It’s useful for prospectors even if you don’t have the tool, but just wanted to warn you before...

In 2010 I wrote on the concept of “preciprocation,” which I lifted straight from non-profit efforts I observed at or around that time. TLDR: Do superficial favors in hopes of generating a reciprocal gesture (a link) from a publisher.
Nothing wrong with link building gimmicks in my book, but I’d like us to consider thinking past the gimmicks and into genuinely benefiting our allies and potential allies within our market’s ecosystem – all while building links for ourselves....

As we’ve grown in capacity (currently at 135 FT employees) and pitched Earned Placement services (often called guest posts) for a little over two years we’ve come to recognize a massive knowledge gap at most companies, from small to large.
Their sales pages, whether they’re selling products or services, lack citability. In other words there’s rarely a justifiable (much less scalable) reason to cite a sales funnel page from a guest placement (not to mention a curated resource list)....

If you’re manufacturing outbound links – particularly via guest placements on third party sites – your work must bear potential scrutiny from Google quality contractors… not to mention your peer competitors. How you link out – to your own or client properties...