Chief Marketer

St. Jude Children’s Research Hospital and ALSAC, the fundraising and awareness organization for St. Jude, are returning to the Super Bowl this weekend with a 30-second spot meant to help the organization propel its mission in childhood cancer treatment...

With each new store opening, fitness apparel brand Beyond Yoga is taking a hyperlocal approach to marketing, said Chief Marketing Officer Katie Babineau.
The 20-year old brand was focused on wholesale and direct-to-consumer online sales until August 2021, when denim manufacturer Levi Strauss & Co. acquired Beyond Yoga for $400 million. Since then, operating its own stores is now apart of the brand...

Describing Google’s revenue growth has become a problem, as it so vastly outpaces the human capacity to understand large numbers and percentage growth rates.
Since the company reported total revenue for Q4 of $113.8 billion on Thursday, perhaps a walk down memory lane of Alphabet Q4 earnings calls could provide some useful context....

NEFT Vodka builds community with tongue-in-cheek ‘gym’ activations
Dry January isn’t for everyone, and by now, gym attendance is waning. But NEFT Vodka is saying it’s OK if you dropped your New Year’s resolution early. In fact, the brand created a safe space where “all quitters are welcome” with no judgment, according...