Chief Marketer

The fact that the percentage of marketing teams using AI soared during the past year isn’t surprising. What may be surprising, however, is that the percentage able to prove ROI declined during that same period.
In “The State of AI in Marketing 2026,” AI platform provider Jasper reports that 91% of the 1,400 marketing professionals surveyed at the end of 2025 said their teams now use AI, up significantly from 63% the previous year. Idea generation is the most...

If you’ve scrolled through social media lately, you may start to wonder whether the internet collectively misplaced an entire decade.
Old photos are resurfacing. “Summer ’16” playlists featuring artists like Frank Ocean and Beyoncé are reappearing, and memes and moments from 10 years ago are suddenly trending again....

Putting aside Bad Bunny’s halftime show, AI companies stole the spotlight on Super Bowl Sunday.
Anthropic, OpenAI, Salesforce, Meta, Amazon-owned Ring and a smaller company called Genspark.ai all used Super Bowl spots to promote their products as AI tools meant to help boost productivity and inspiration – rather than replace, annoy or deceive....

It’s not exactly a secret that many advertisers are using generative AI in their marketing, from producing copy to editing images.
What isn’t always as obvious is exactly when those tools are being used, and when advertisers ought to make AI usage clear to their audiences....