Digital Marketing, Analytics, and Data Science Consulting | Cardinal P...

Google Analytics 4 (GA4) is the next generation of cross-platform, cross-device tracking where all your data is unified in one central location, the new GA4 property. Within the new Google Analytics property, you can set up data streams from one or all...

As businesses adapt to a cookieless world, web tracking & analytics becomes increasingly important to build up 1st-party data assets and insights. Marketers are turning to digital tools to accurately interpret user activity across digital properties...

Google has announced the full release of Google Analytics 4 previously known as App+Web during its beta phase.
Join us today at Analytics Rising Conference 2020 to hear the latest about what’s happening to App + Web and speak directly with GA4 experts in the Google Booth...

It’s time for some real-talk. If you are an enterprise brand and you haven’t already undertaken the necessary steps to root out personally identifiable information (PII) throughout your data ecosystem, you need to address this as soon as possible.
Marketers have enough to reckon with in this digital-first world and data breaches, compliance concerns, and the potential for losing consumer trust in your brand are all risks you don’t need right now....