Callcap - Marchex

Today, the Marchex Institute published a report showing that auto manufacturers (OEMs) can influence sales and potentially take customers from competitors by focusing on how they treat buyers who call.
The Marchex Institute studied how 11 OEMs handle inbound calls and compared this information with other findings related to auto business calls....

Marketing leaders are in the midst of proving ROI from their 2018 marketing campaigns in hopes of maintaining (and even expanding) their budgets in the New Year.
There’s no big secret to justifying your ad spend in 2018. Hitting your KPI’s and revenue targets. But marketers can only do so much with access to the channels that are within their media mix. Which makes it challenging to hit performance targets. When...

October was an exciting month at Marchex with the launch of a new research group and participation in several industry events. Read on to learn more about the latest initiatives at Marchex around artificial intelligence, boosting inbound call volume...

For our current analytics customers, we’ve got a strategy to further boost your inbound leads. With our Call Analytics suite, we help you optimize calls every step of the customer journey. From finding high-performing channels and keywords to uncovering...