Under Maintenance - Callahan

With all the changes to data and data privacy in the social space, knowing how to get the most out of your paid campaigns on these platforms can separate standard campaign benchmarks from those that exceed expectations.
Facebook has been in the hot seat recently regarding its use and management of user data. As Facebook is so regularly talked about and houses one of the largest digital ad networks around, we’re using Facebook as a primary example throughout this post...

Retailer line reviews can be daunting for brands that seek optimal in-store placement, but there’s a secret: Don’t try to eat the whole elephant. Take control of your line review one data bite at a time.
Big data – it sounds daunting just saying it out loud, doesn’t it? Now combine that with every retailer challenging their supplier partners to make “big data” relevant to their customers, categories and assortment decisions. Just like that, you’re staring...

Gain confidence in your media planning efforts by looking at the data that’s readily available. While the data you have at your fingertips may seem uninteresting at first glance, or even second or third, it can be extremely valuable. Combining different...

If you’re a “creative” go ahead and browse away. This post isn’t for you. This post is for the rest of us. The strategists and account people, the media buyers and the data analysts. If you’re one of us, I have a message for you. I think you should attend...