Advantage Media

Building up your brand is essential to continued growth and visibility as a business. Yet, it’s easy to make branding mistakes if you don’t have a strong brand identity and brand strategy. By addressing these common branding mistakes, you can grow  a...

Think about the last time you read a blog online without clicking out 30 seconds later. As a user, you know that there are hundreds of articles available to you with a few strokes of the keyboard. The majority of internet searches are highly saturated...

Think you know how book publication works for first-time business authors? Think again. We’re here to debunk a few well-established misconceptions on book publishing, courtesy of the independent publishers who’ve transformed the industry and changed...

When I first started my career in SEO, I quickly realized that if I asked 10 people what SEO was, I’d get 10 different answers. However, according to Google, “SEO is the process of making your site better for search engines.” If this sounds like an oversimplified...