Business Case Studies

Edition 19 The role of training and development in career progression
This recruitment and selection case study examines the role of training and development in delivering excellent workforce planning, career development and long-term customer satisfaction....

Introduction
In today’s society, consumers are bombarded with promotional  messages from organisations. Consumers receive these messages when they listen to the radio, watch television, read a newspaper, commute to work or simply walk around a city centre. Effective...

Edition 16 Engaging consumers through word of mouth marketing
This promotion case study illustrates how Red Bull, the manufacturer of the world’s best selling energy drink, uses a range of innovative promotional techniques to improve the process of communication and drive consumer engagement and loyalty....

Introduction
Life in Western economies today is often said to take place in ‘a consumer society.’ The beginning of the ‘age of the consumer’ is associated with the period just after the Second World War where for the majority of the population incomes began to increase...