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Does your audience like you? Do they trust you? Even in today’s social media-centric society, lots of brands would still answer “I don’t know” to questions like these. While social media has transformed the way brands engage with people, many businesses...

With all of the recent changes to Facebook’s Advertising Platform, is it still a place where business owners and social media managers should spend their hard-earned marketing dollars to grow their brands online?
The answer is yes.
Read on to learn why....

People love pictures.
Social posts with images have been proven to get exponentially more reach than those without. From Hubspot: “Facebook posts with images see 2.3X more engagement than those without images”, and “Tweets with images receive 150% more retweets than tweets...

As part of the crackdown on spam and bots, Twitter has introduced new rules that will directly impact the way brands share their messages on the social media platform.
The changes, which came into effect on March 23, prohibit sending out similar content over a variety of accounts simultaneously. Twitter made these changes in an effort to tackle spam and bot nuisance tweets that clog up the feed of users....