BrandRants - Brand Strategy

Brand Rants. Making sense of international marketing and brand strategy in the information age..

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Brandrants.com news digest

  • 9 years

    Brand Focus: Getting to the point

    The third in a three-part series on best practices to focus your brand's offer and communication.
    Five filters to sharpen your communication's focus.

  • 9 years

    Brand Focus: The fear factor

    The second in a three-part series on best practices to focus your brand's offer and communication.
    One of the primary tasks of strategic marketing is helping brands focus both their message and their target audience.

  • 10 years

    Brand Focus: It's just good customer service

    The first in a three-part series on best practices to focus your brand's offer and communication.
    One day I decided I needed a bluetooth headeset. So I popped into my local phone shop to pick one up. I was confronted with a wall of over 30 identical-looking, PVC blister-packed, bluetooth headsets. "Which is best for me?" I wondered....

  • 10 years

    Getting your brand found online

    There are only three ways new prospects can find your brand online, be sure to use all of them.
    So you have set up a brand website with helpful content for your prospects, perhaps you have an online store, your CEO posts weekly to your thought leader blog......

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Web host: Squarespace, Inc.
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Updated: April 11, 2023
Expires: April 24, 2024
Created: April 24, 2008

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