BOI Research – Asking the right questions

BOI Rs. BOI specializes in market research in Asia, especially Indonesia, in Customer Satisfaction, Customer Journeys, Brand Health and...

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Boi-rs.com news digest

  • 5 years

    Are recognized brands that important nowadays?

    This time BOI has investigated a small part of the personal care and fashion sector in Greater Jakarta and East Java, specifically shampoo and shoe brands. Within this research, consumer awareness of existing brands and their motives to buy that certain...

  • 5 years

    Golden screen: is XXI still the one to beat?

    Recently BOI completed its research of the cinema market in Greater Jakarta area. While this is far from an in-depth look into the cinema market in the area, it provides a glimpse of consumer preferences in general.
    What’s the first cinema brand that comes to your mind? If you answer XXI, you represent the large majority of the Greater Jakarta Region. Everybody knows XXI and more importantly it’s the Top of Mind (ToM) cinema brand for 81% of the people. This shouldn...

  • 5 years

    Rough green pasture: Indonesia’s start-ups landscape

    Indonesia remains one of the most attractive places to invest in Southeast Asia. And it’s easy to see why: the economy has been growing steadily, its middle class continues to expand, and its consumers’ confidence is consistently high. In a country where...

  • 5 years

    Partnership with HARA

    We are excited to share the details of our newly formed partnership with HARA. This doesn’t only mark a huge milestone for both BOI Research and HARA, but also illustrates the huge potential and need for reliable data from the food and agriculture sector...

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