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Blog Wisepricer. Pricing and Merchandising for the Digital Age.
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Wiser Retail Strategies - Pricing and Merchandising for the Digital Age | Wiser Retail Strategies
Pricing and Merchandising for the Digital Age
Blog.wisepricer.com news digest
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3 months
Data as the Differentiator: From Noise to Competitive Advantage
TL;DR
This article explores how AI and machine learning transform product data from unreliable noise into a competitive differentiator.
Most companies already have data, but not all data is trustworthy enough to act on. Wiser’s AI- and ML-powered matching replaces rigid, rules-based systems with intelligence that understands products by meaning, not just text. This results in cleaner... -
4 months
From Guesswork to Guardrails: A Brand Guide to Black Friday 2025
TL;DR
This guide outlines five pricing pitfalls brands face and how to avoid them using competitive intelligence:
Define discount bands and cadence to protect hero SKUs. -
4 months
Retail Intelligence Explained: 12 Capabilities That Improve Execution, Complianc...
TL;DR
Retail Intelligence turns in-store observations into actionable, revenue-driving insights.
12 key capabilities from crowdsourced audits to AI shelf monitoring that show you what’s happening in every store and why. -
5 months
Point of Purchase Displays Are More Than Merchandising. They’re Business Tools
TL;DR
Point of Purchase displays (endcaps, dump bins, shelf talkers, digital screens) can deliver measurable sales lift — but only when tracked, linked to sales, and informed by shopper feedback.
Up to 40% of displays are set up incorrectly or not at all (NielsenIQ, 2023), wasting budget and hurting ROI....
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