ISG Software Research Analyst Perspectives

Blog Ventana Research. Read the latest analyst perspectives and insights on analytics, customer experience, sales, finance, HR, and more from ISG...

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Blog.ventanaresearch.com news digest

  • 6 months

    The Tricky Relationship Between Personalization and Customer Loyalty

    There is an industry assumption, call it a consensus, that increasing the degree of personalization in customer interactions is beneficial: it improves loyalty, lifetime value, CSAT and other key metrics. Core to this assumption is that it benefits both...

  • 6 months

    Sustainability: Global Complexity Requires Software for Compliance

    ISG Software Research is expanding our ISG Buyers Guide™ coverage to include the topic of sustainability. Our buyers guide will focus on sustainability exclusively rather than the full spectrum of environmental, social and governance topics. One reason...

  • 6 months

    Oracle Addresses Agentic AI for Fusion and Beyond

    ISG Software Research’s expertise examines the software provider landscape through two lenses: business applications (including office of finance, human capital management (HCM) and customer experience) and IT and technology (including digital business...

  • 6 months

    Databricks Data+AI Summit

    Databricks recently hosted its Data+AI Summit in San Francisco, an event that attracted 22,000 attendees. That’s a far cry from the Spark Summit I attended in 2016. As pointed out in my coverage of Databricks massive funding round earlier this year,...

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