See3 – Strategic Communications for Nonprofit Organizations

If you haven’t read the remarkable story of Southwest Flight 1380, you might just be able to wait for the movie — it’s that stirring. The New York Times’ account opens with the line, “Tens of thousands of feet above the earth, the passengers clasped...

It can be hard for nonprofits to land on language that describes what they do. Because so many organizations do so much great stuff. And when you’re close to the work, it’s tough to “read the label from inside the jar” and just name it.
But really, it’s not about what you do. It’s about what what you do does....

Did you see this video from Sarah Chadwick?
She posted it over a week ago, and I can’t stop thinking about it.
Sarah is one of the students from Parkland pushing for sensible gun control legislation in the wake of their school’s shooting that left 17 students and teachers dead. In this video, as with nearly every post in their relentlessly mission-driven campaign...

“Pediatric oncologists have been burned by alternative medicines.” As he said this, Dr. Fahner’s compassion for his colleagues was palpable, even over the phone. “Too often it results in delayed or missed diagnoses.”
We talked to James Fahner, MD, chairman of the Make-A-Wish medical advisory council, to get some insight into the wish experience from the point of view of a medical professional. See3 is working with Make-A-Wish to help them tell more powerful stories...