Reflektion | Blog

The last year has been filled with both challenges and opportunities. As the physical world closed down due to the global pandemic, the world economy has seen a huge growth in the digital experience space. As a company, we have been looking at investing...

I don’t often feel compelled to write these types of letters. However, in a time when the nation and world is struggling to recover from the pandemic, I couldn’t help but put my fingers to the keyboard and express my feelings.
Benjamin Laker recently wrote an article for Forbes that eloquently and persuasively discusses the importance of personalization and AI in commerce. As the Founder & CEO of Reflektion, this is something that I feel passionately about – I have spent...

We all have heard the expression “see the forest through the trees.” It’s really about being so deep into something that you lose perspective. This happened to me recently and I thought I would share.
Let me first take a step back and say that I love my work. No, like I really love my work. I believe in the power of the technology and the building of and selling of it – I feel fortunate to be where I am. I spend hours each week deep in our technology...

My daughter and I recently became interested in jewelry making, not for profit, just for a fun hobby. As you can imagine, there are a plethora of options online for stocking up on jewelry supplies but I found something peculiar — very few of these ‘crafting...