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First Facebook. Now, Google. Both platforms have made it easier for companies to reach hyper-targeted audiences. Say hello to increased conversions from warmer leads.
Google’s new Customer Match gives AdWords users the ability to target using Google Search, YouTube and Gmail. All you need to do, besides having an AdWords account, is upload a list of customer emails, which Google will match to its logged in users....

This post rounds out the short series on some workflow tools you might consider using to help with your campaigns and get the most out of any campaign automation. These days, most people have so much to store on their computers – personal files, music...

There’s a new instrument in town, and according to Google ads boss Sridhar Ramaswamy, it’s a blunt (but effective) one. Ad blockers are all the rage, and the digital marketing industry is, of course, up in arms about it. Ad blocking, also known as ad...

A couple of weeks ago we wrote about some select project management tools out there. If you like to manage your time on a micro as well as a macro scale, this post is for you.
When considering marketing campaigns, project management is comprised of many moving parts. Projects wouldn’t move forward without the individuals assigned to complete component tasks involved. While managing overall projects in PM software is helpful...