Inbound Marketing Blog | IMPACT

Marketing is regularly described as “fast-paced,” and watching new tools and platforms emerge every year, it’s hard to argue.
But when you pause and take a deeper look at each shiny new object, are things really that different? Has what we do really changed that much?...

Marketing is not as hard as you think it is.
You don’t need to rely on an agency to deliver leads each month — or to write your blogs, emails, and webpage copy.
Instead, you can do your marketing yourself, with a in-house team that will outperform any agency....

In many cases, content is the primary driver of many important things at a business — organic traffic, leads, and, of course, revenue.
Establishing a content marketing program where you're publishing helpful, educational content to your website multiple times each week is essential, however, getting to the point is no easy task....

The internet has fundamentally changed the way people buy, and this upheaval has helped make fortunes for businesses that choose to stay nimble and adjust, even as the ground shifts beneath them.
Sales and marketing have been elements of business for centuries, but they are constantly evolving — perhaps at no point as rapidly as in the past 20 years....