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Thou shall not trust the first draft.
This should be a cardinal rule that should be instilled in the mind of every content marketer.
Proofreading and reviewing content are two often overlooked steps in content development. Some marketers don’t have the time to go through their own work, while some are too eager to publish....

“???”
Many writers feel this way when receiving content writing instructions from their clients or bosses — confused, or even clueless. The writer is not sure what it is required and how to proceed.
There are three scenarios that could arise from this problem:...

To blog or not to blog? That is NOT the question.
It really isn’t. There’s no argument against blogging as a marketing tool for businesses, no matter what industry you’re in, regardless of what products or services you’re selling. A lot of the buzz has been about the benefits of blogging for businesses...

If you’ve ever signed up to be part of an email list, downloaded a PDF or whitepaper, exchanged your email for a free trial, then it’s probably because these products and services offered a compelling call-to-action (CTA).
In an article written by columnist Jeremy Smith for Marketingland, he notes that “Conversions, revenue, business and profit — they all depend on the mighty call to action. The CTA is so powerful, so important and so foundational to the success of any...