The Groove Blog

When setting out your business strategy, it’s vital to avoid falling into the ‘churn-and-burn’ trap. This is when you focus on getting the customer’s money as soon as possible, and neglect to put enough effort into ensuring a high-quality product or...

Working with customers can be both fulfilling and demanding. One moment, you’re dealing with a buyer who is friendly, funny, and just needs a bit of help. The next, you have to solve a complex problem for an angry and demanding business owner. Each of...

It’s tempting to constantly focus on your company’s products and strategy. However, the best results often come from focusing outward on what your customers need and how they want to interact with you.  In this piece, we’ll explore just what it means...

The new frontier of competition in developer markets was and remains customer service.  If companies play their cards right, customers are ready to absorb a higher price just because they believe the brand and know that if anything happens – they will...