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Blog Get Sidecar. Sidecar resources for performance marketers in retail. Find guides, podcasts, and advice on retail trends and marketing channels..
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Blog.getsidecar.com news digest
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5 years
Keeping Up With Google: What Is Shopping Actions?
Google dove head first into the world of marketplaces with the launch of its own Shopping Actions. This universal shopping cart allows consumers to shop across a variety of brands within the Shopping Actions environment, which spans Google Express, Google...
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5 years
Keeping Up With Google: What Are Smart Shopping Campaigns?
One of the newest additions to the Google Ads wheelhouse, Smart Shopping Campaigns promise retailers a seamless introduction to the advertising platform. Retailers must set a budget and link their Merchant Center account to the Smart Shopping Campaign...
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5 years
Keeping Up With Google: What Is eCPC?
Enhanced CPC, or eCPC, is Google’s first automated bidding tool and one of its most popular. Despite its relative old age in the Google universe, retailers still have a number of questions about what this tool actually does and what sort of impact it...
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5 years
Keeping Up With Google: What Is Target ROAS?
ROAS is one of the most common KPIs retailers use to measure success on Google Ads. Because of its critical importance, Google developed Target ROAS, an automated bidding tool that adjusts retailers’ CPC bids based on data at auction to optimize–you...
Domain history
| Web host: | Amazon Data Services NoVa |
| Registrar: | DropCatch.com 1330 LLC |
| Registrant: | li hui |
| Updated: | June 22, 2024 |
| Expires: | June 18, 2025 |
| Created: | June 18, 2024 |
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