Engagement Labs Blog
Blog Engagement Labs. Engagement Labs provides brands with unique online (social media) and offline (word of mouth) insights, and predictive analytics...
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Engagement Labs provides brands with unique online (social media) and offline (word of mouth) insights, and predictive analytics and insights that will increase marketing ROI and top line revenue.
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Social Media vs. “Real Life”: Why Brands Should Care
Brands can’t just focus on readily accessible social media trends to understand the health of their brands and reputations.
Blog.engagementlabs.com news digest
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5 years
Amazon Is Vulnerable This Black Friday
Amazon has been dominating holiday shopping—and the holiday shopping conversation—for years. But this year might be different.
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5 years
In Political Conversations, Republicans Rally to GOP as Election Nears
Young Voters Remain Unengaged in Kitchen-Table Election Conversations
President Trump and “Republicans in Congress” are the subjects of the least negative conversations they have experienced all year, based on Engagement Labs’ tracking of “kitchen table” conversations for the week ending October 28, 2018. The conversation... -
5 years
HBR Cites Engagement Labs saying: “Don’t Believe Everything You Hear” in Social ...
HBR Summarizes Growing Evidence that Marketers Should Pay Attention to Offline as well as Online Consumer Conversations
The Harvard Business Review has just published a summary of the evidence piling up in support of a central tenant of the Engagement Labs story: Social media conversations about brands do not reveal much about the harder-to-measure offline conversation... -
5 years
Kitchen-Table Conversations Less Negative for Both Parties
Republicans and Trump at Least Negative Levels in a Year
Democrats had a 10-point advantage over Republicans in the national conversation as the impact of the successful confirmation of Associate Justice Brett Kavanaugh faded into the past, a gap similar to the average 8-point gap in “generic ballot” survey...
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| Updated: | July 31, 2023 |
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| Created: | July 30, 2008 |
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