Copify Blog

PPC is a staple part of many digital marketing plans – but is it inbound or outbound marketing?
Pay Per Click advertising is an integral part of any solid marketing strategy. By placing your brand front and centre, you can gain more visitors and create better conversions than you could with SEO alone. But when it comes to implementing this method...

It doesn’t matter whether you are a start-up or a multi-national – every company needs to consider a brand awareness campaign.
It’s not easy to define yourself in a new or competitive market, but with a strong content marketing strategy and the right advertising, you can increase brand awareness and become a familiar name with your target market....

The world of eCommerce has grown exponentially over the past decade, with more people than ever usingonline platforms to buy their favourite products. With an endless supply of customers from around the world and no need for a brick-and-mortar store...

You don’t have to be a digital marketing guru to benefit from SEO – anyone can follow the basics to improve their search ranking.
The reality is, as more of our day-to-day activities move online, SEO (or search engine optimisation) is only going to become more important. That's why more and more business owners are beginning to see the importance of optimising their content for...