Clearbit

If you're wondering what 2D lead scoring is, you've come to the right place. Here's how we define it at Clearbit.
Two-dimensional (2D) lead scoring uses two types of data to score leads — fit and intent — rather than qualifying with just one of these aspects....

Are you using Marketo as effectively as possible?
That might come down to how well you're leveraging Smart Campaigns — they're the key to making all of the marketing automation magic happen, enabling tasks like sending a welcome email when someone subscribes to your newsletter or adding a lead who downloaded...

Many product-led companies hit a bumpy spot in their growth path when they start selling to larger companies and enterprises. What used to work well — monetizing through the product and marketing to active product users — becomes less effective as they...

We're always working on the breadth, depth, and accuracy of our B2B data. This month, we're focusing on contact data — improving coverage and reliability of person attributes such as email addresses, direct dials, job title, role, and seniority.
This latest enhancement brings:...