Marketing Insights Blog - Informative posts to help grow your business...

Gone are the days when custom corrugate floor displays needed massive orders and long lead times. Thanks to advancements in digital printing and agile production, even small-run (50 to 250 qty.) corrugated displays can be created quickly and affordably...

In the highly competitive world of retail, where every inch of shelf space matters and consumer attention is fleeting, point of purchase (POP) displays have become a crucial marketing tool.
These strategically placed displays aim to attract shoppers at the moment they are making buying decisions, nudging them toward a specific brand or product. But what do manufacturers really want from their POP displays?...

The world we live in is a battlefield on which companies compete for our attention and business. They attract us with bright colors, beautiful words, and even by pulling the heartstrings.
One technique that changed marketing forever was the popularization of creating brand mascots. The products we buy and the food we consume have become inseparable from the mascots that represent them....

Updated October 2024
Effective, stand-out packaging doesn’t happen with the snap of a finger. Nor is it a single, one sided road that gets you there. Over 30 years of experience has proven to us that there is a sequential discovery and design process that not only works...