All-in-one CRO Solution - Personalization & A/B Testing - AB TASTY
Blog AB TASTY. AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing. We...
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Best pages on Blog.abtasty.com
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The AB Tasty Blog: Fresh news and best practices to increase conversion rates
Fresh news and best practices to tailor the UX and increase conversion rates through testing, personalisation & reengagement
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Case studies Archives | AB Tasty
The Context French mobile phone operator Bouygues Telecom has been using AB Tasty for several months to organise and run its various A/B testing campaigns. The test we describe here was carried out on...
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AB Tasty’s note: this is a guest post by Jack Maden, marketing executive at Decibel Insight. Sturgeonâs law states that âninety percent of everything is crap.â No matter the field, no matter the...
Blog.abtasty.com news digest
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1 day
KPIs, Custom Metrics, and Evi: Supercharge AI Insights in AB Tasty
Our platform is above all designed to help you drive your business forward. That’s why in AB Tasty you can set up a range of metrics straight out of the box that have meaningful business impact. And our agentic AI, Evi, will help you analyze test results...
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4 days
From Messy to Manageable: Organizing Experiments with Folders & Buckets
If you’ve ever opened your company’s experimentation dashboard and felt overwhelmed by the sheer number of campaigns, you’re not alone. As businesses grow, so do the number of teams, projects, and experiments running at any given time. Suddenly, what...
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5 days
Frequentist vs Bayesian Methods in A/B Testing
When you’re running A/B tests, you’re making a choice—whether you know it or not.
Two statistical methods power how we interpret test results: Frequentist vs Bayesian
A/B testing. -
8 days
Agentic AI for Experimentation: Hype vs. Reality
The use of agentic AI for A/B testing is literally a game-changer for marketing teams, making it much easier to scale testing and experimentation programs. But with some companies making bold claims about what their AI can do, it can be hard to know...
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| Web host: | OVH SAS |
| Registrar: | Gandi SAS |
| Registrant: | REDACTED FOR PRIVACY (Liwio) |
| Updated: | December 05, 2025 |
| Expires: | August 09, 2026 |
| Created: | August 09, 2011 |
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