Bliss Agency | Results-Driven Digital Marketing Agency

Google has stated that Universal Analytics will be going away as of July 1st 2023 – keep this link bookmarked for future updates.
“Google Analytics 4 is our [Google’s] next-generation measurement solution, and it’s replacing Universal Analytics. On July 1, 2023, standard Universal Analytics properties will stop processing new hits. If you still rely on Universal Analytics, we recommend...

Microsoft are rolling out an exciting new ‘Video Extension’ feature, which shows in thumbnail form next to ads in the SERPs.
According to Microsoft – “this is a great way to provide enriching content to those searching for your offerings.”
Available globally across Desktop (Mobile coming to Aus soon), the visual ads expand when clicked, revealing videos in a full-screen overlay, with accompanying Display text and-or Action text....

Search Engine Land’s updated 2021 SEO Periodic Table is now live – Download the table via their website: https://searchengineland.com/seotable.
What’s New Since the Last Update?
Since the last Periodic Table of SEO Factors for 2019, there have been a few changes including new weight rankings, new elements and even new categories....

More than half of all website traffic worldwide comes from mobile, and this is expected to increase to three-quarters of all traffic by 2025. So, optimise your websites for mobile!
Only 6% of pages rank in the top 10 search results within a year of publication. So think long-term when creating content and measuring SEO success....