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As many businesses continue to grapple with upping their mobile marketing game, another player has stepped into the technological fray: wearable tech. While smart glasses, watches and wristbands haven’t taken off yet, some research suggests more people...

On October 17, 2014 Snapchat made the announcement: advertising was coming to Snapchat.
Snapchat has been rapidly growing and changing to keep the attention of its audience. It was only a day or two later that the first Snapchat ad was seen by Snapchat users. And while it is not a regular thing as of yet, over the next few weeks we will...

When you’re planning your marketing strategy, be sure not to forget the 164 million households that own pets in the U.S. According to The Humane Society of the United States, pet ownership in America is booming, and part of the boom is a change in mindset...

Statistics abound across the internet that make it obvious mobile marketing is in. A Google study says 77 percent of mobile searches happen in a place like work or home that’s likely to have a desktop computer. Because the searches never stop, your mobile...