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If you’ve recently transitioned your offline business online or are looking for ways to up the traffic to your site, you’ve probably done some dabbling on social media. It’s a no-brainer marketing channel to engage potential customers through.
For eCommerce specifically, social media offers an avenue for further developing your larger brand story. It also allows you to build credible content around what you sell while driving eyeballs to product-specific pages....

Despite growing interest in TikTok and Clubhouse (i.e. the latest “shiny toys” of marketing), tried and true methods of email reign supreme. Especially when we’re talking about ROI.
Statistics have shown that businesses can expect an average return of $42 for every $1 spent on email marketing. If you’re a small business owner with limited resources to allocate across channels, prioritizing this type of investment makes sense....

If you’re enticed by the idea of starting and running a business, you might also be struggling with some internal doubts. It’s an exciting pursuit, of course, but the risks can also feel overwhelming.
This is why franchising is appealing. It’s a way to familiarize yourself with the ins and outs of running a business without needing to start entirely from scratch....

There are pros and cons to operating as a team of one. You don’t have to rely on or answer to anyone else on work that’s produced. Or manage multiple schedules and deliverables as they exchange hands.
On the flip side, everything falls on you. There’s no one to delegate tasks to when up against the clock or bounce ideas off of when running on empty. It’s also, of course, nearly impossible to grow your business beyond a certain threshold without more...