bigpinots – The musings of a wine-obsessed geek

Published June 2016
Wine + education + fun + engagement + accessibility = win
It’s a simple formula, but one which many companies have tried and failed over the years. Le Petit Ballon reckons they’ve got it sussed.

Every product and project is different, but there are still a few key rules that increase your chance of success. I was lucky enough to be able to share some of these at ICCWS this week.
The premise of my talk was that we should only produce things that people need, not what we think they need. This applies to websites, apps, physical products, promotional strategies. In fact, I can’t think what it doesn’t apply to....

I’m not one for Candy Crush or such distractions, but I have to admit that I’m slightly addicted to a game on my iPhone at the moment: the WSET Wine Game.
Made by Moonshine Media on behalf of WSET, the game has six levels of increasing difficulty and asks players to locate the wine region on a world map. For example, level one asks you to select the country that Alsace is in (it’s France) whilst level...

Published February 2016
I think I’ve finally found what I’ve been looking for: an app that gives you enough information about nearly any wine at the click of a button. It may not be perfect or all-encompassing, but for 99% of people, it will be more than enough 99% of the time...